We wanted to leverage one of the (at that point in time) newest and most immersive social formats, Facebook Canvas, to let our consumers dive deep into their favorite Nespresso and see the quality story behind the capsule. All to differentiate Nespresso from the cheaper competitors by communicating the superior quality and expertise of each of Nespresso’s blends.

Right in the hand of the consumer, letting them swipe, tilt and scroll their way closer to their favorite Nespresso blend.

We built the stories to match the format of Facebook Canvas by creating vertical storyboards, letting the story continue downwards in one seamless movement. Scroll your way through one of the storyboards right here: